Bloggin’ and Facebook and Web Sites! Oh My!
Understanding the Marketing Potential of the Internet
5 Hours
The Internet has always been known as the “information age”, and is now also considered the “recommendation age”. Embracing all of this can literally bring local, potential clients away from the Internet and to your studio. However, doing so may also seem like a daunting task.
Your web site is live, you're blogging like a madman and clients want to see your images on Facebook. You've heard a lot about Internet marketing, now learn how to utilize and understand the tools that make a successful campaign tick.
Join us as we demystify:
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How the Internet marketing can compliment traditional marketing
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Becoming visible on the web with search engines such as Google and Yahoo
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Using social networks such as Facebook, Twitter and LinkedIn to convert “word-of-Web” traffic
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Being found and recommended by clients online
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How to embrace online ratings and user-reviews l Utilize and interpret web statistics
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And most importantly...How to link it all together to promote traffic
Pimp Your Studio - Interactive Workshop
Real-time workshop for photographers and other creative professionals to get local and be social on the Web
Day One: 4 Hours
Introduction to Social Media and Creating Compelling Content
This session is for those who are new to Social Media, blogging and posting content on the Web. You will learn the basics of Facebook, Twitter and Linked In as we walk you through everything from status updates and friendship/network requests to posting images, links and articles. At the end of the day, you will have a complete profile, set up a business page, and an overview of the tools available on these sites. We will also discuss blogs and the importance of blogging for business.
Day 2: 8 Hours
A full day of Internet Marketing
By introducing you to the basic components of Internet marketing, we will build your online marketing campaign with Social Media, simple search engine optimization techniques, local listings and analytics. You will also learn how to play nice with others on the Internet to build and maintain your online reputation and referrals.
Throughout the day, you will be updating your own business profiles, creating videos, posting images and optimizing your content to complete a well-rounded online presence.